Harlem Shake – Albania

 

 

 

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The Harlem Shake is an Internet meme in the form of a video in which a group of people perform a comedy sketch accompanied by a short excerpt from the song “Harlem Shake”. As a meme, the video was replicated by many people, using the same concept, which led to it becoming viral in early February 2013,[2] with thousands of “Harlem Shake” videos being made and uploaded to YouTube every day at the height of its popularity.[3]

Despite its name, the meme does not actually involve participants performing the original Harlem Shake dance, a street and hip hop dance that originated in 1980s Harlem, New York City; rather, the meme usually features participants performing flailing or convulsive movements.[4][5] The meme form was established in a video uploaded on January 30, 2013 by YouTube personality Filthy Frank. The video featured the character “Pink Guy” from The Filthy Frank Show, to the channel DizastaMusic, entitled “FILTHY COMPILATION #6 – SMELL MY FINGERS”,[6][7][8] which featured a section where several costumed people danced to the song “Harlem Shake” by Baauer.[9][10] The video opens with the first use of the Harlem Shake meme. The video was then parodied in another video made by five teenagers from Queensland, Australia known on YouTube as The Sunny Coast Skate.[3][6] This video started a viral trend of people uploading their own “Harlem Shake” videos to YouTube.
The videos usually last about 30 seconds and features an excerpt of the 2012 song “Harlem Shake” by American electronic musician Baauer. Baauer’s song starts with a 15-second intro, a bass drop, then 15 seconds with the bass, and a lion roar at the end of the first 30 seconds. Usually, a video begins with one person (often helmeted or masked) dancing to the song alone for 15 seconds, surrounded by other people not paying attention or seemingly unaware of the dancing individual. When the bass drops, the video cuts to the entire crowd doing a crazy convulsive dance for the rest of the video. The dancing style should not be confused with the original Harlem Shake dance.[4][12] Additionally, in the second half of the video, people often wear either a minimum of clothes or crazy outfits or costumes while wielding strange props.[13][14] Typically, but not always, the video will end by converting to slow motion on the feline growl.

Success[edit]
This success of the videos was in part attributed to the anticipation of the breakout moment and short length, making them very accessible to watch.[15] The Washington Post explained the meme’s instant virality by referring to the jump cuts, hypnotic beat, quick setups, and half minute routines.[16]

The Harlem Shake is technically very easy for fans to reproduce, as it consists of a single locked camera shot and one jump cut. Nonetheless, the simplicity of the concept allows fans considerable scope in creating their own distinctive variant and making their mark, while retaining the basic elements. In its simplest form, it could be made with just one person;[17] a more sophisticated version might even involve a crowded stadium. Moreover, there is a level playing field for celebrities and fans alike, with no guarantee of success for either group. There is a strong vein of humour running through each video that is not dependent on language, further increasing its potential to spread virally.

The “Harlem Shake” was first featured as the opening segment in a video by George Miller under the moniker of YouTube user “DizastaMusic”.[22] Five teenagers from Australia, using the name TheSunnyCoastSkate, replicated this segment in their own video, which quickly gained popularity.[3][8] As more people replicated the original video and uploaded their own versions to YouTube, Harlem Shake rapidly became an Internet meme.

On February 10, 2013, the upload rate of Harlem Shake videos reached 4,000 per day, or one every 21.6 seconds.[24] As of February 11, about 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. By February 15, about 40,000 Harlem Shake spinoff videos had been uploaded, generating over 700 millions views.[3][25]

Harlem Shake hit the 1 billion view mark on March 24, 2013, just 40 days after its first upload, according to Visible Measures. From the day when the first video was uploaded until it hit 1 billion views, the videos were accumulating an average of more than 20 million views a day. The time it took for Harlem Shake to hit 1 billion views is half the time “Gangnam Style” took to hit 1 billion views and almost a sixth of the time that it took “Call Me Maybe”.[dubious – discuss][clarification needed] On April 4, Harlem Shake had 1.21 billion views.[26]

Baauer’s single reached #1 on the iTunes America chart and #2 on iTunes in the UK and Australia on February 15, 2013.[27]

Its popularity has spread in many countries, including the US, the UK, Canada, Australia, Germany, Russia, and much of Europe.

 

umerous commenters have compared the Harlem Shake to “Gangnam Style”.[45][46] But the business magazine Forbes pointed out that unlike “Gangnam Style” and other notable hits from 2012, Harlem Shake is more of a meme, since a wide variety of groups and individuals have uploaded variants of the dance.[47]

Martin Talbot, Managing Director of The Official Charts Company in the UK, described “Harlem Shake” as a “phenomenon”, the first ever “crowd sourced video” to significantly drive sales of a song. Previously, as happened with “Gangnam Style”, there was always an initial video created by an artist which would start a dance craze that was subsequently adopted by fans.[19]

Harlem’s reaction[edit]
There were reports that Harlem residents were upset because of the dance called “Harlem shake” in the meme videos not being the real Harlem shake. Many felt that people in the videos were “disrespecting” the real dance and making the whole neighborhood of Harlem “look bad”. On the other hand, some Harlem shake dancers expressed the hopes of the Harlem shake dance making a comeback, becoming popular all over again as a result of the sudden exposure it got.[48][49][50]

Projected lifespan[edit]
The Atlantic magazine declared the “meme murder[ed]” when the mainstream Today television program broadcast their version of the Harlem Shake on February 13.[14]

The Los Angeles Times cited a number of reasons why it felt the meme was nearing its peak, including what it described as an “extravagant” departure from the meme’s humble origins, adoption by a very broad demographic including the elderly, choreographed corporate versions by ad agencies and marketing departments, apparent boredom of video participants, and significant departures from the original formula, such as the use of multiple camera angles and visual effects.[1]

After numerous companies and startups began uploading their own Harlem Shake videos for what appeared to be promotional purposes, the business magazine Forbes advised them to produce their own original content instead of variants of the same video. It stated that there were too many versions already on YouTube, and that such publicity efforts could become “lost amidst all the noise.”[47]

Similarly, Ad Age begged advertising agencies not to “attempt to surf on the now-crashed viral wave.”[51] Ad Age later identified sixty advertising agencies exploiting the meme, calling it “played-out” after Pepsico released a Harlem Shake video featuring dancing soft drinks. Gabrielle Levy of UPI called the Pepsi ad “a bridge too far,” noting that low production values had been “part of the charm” of the meme. Time asked, “do you really want to open a can of soda after it’s done the Harlem Shake?”[44][52][53]

A KQED blog declared on February 19 that the phenomenon had “jumped the shark” after heavy exposure in the mass media and a plethora of “forced and forgettable” efforts.[54]

On March 4, YTD YouTube Downloader created a ‘postmortem’ infographic looking back on the craze. The infographic highlights several shocking data points, like the fact that the world spent roughly 2,782 years watching Harlem Shake videos in one month.[55]

Notable performances[edit]
Various groups that shot videos of themselves doing the Harlem Shake included the staff of Late Night with Jimmy Fallon,[56] a squadron of the Norwegian Army;[57] basketball players from the Dallas Mavericks,[1] and the Miami Heat[58][59] whose version was called perhaps “the best … [o]r at least the most irreverent” by Matt Eppers of USA Today;[60] IMG Academy American football players,[61] the Nebraska Cornhuskers football[62] team and LSU Tigers football team,[63] the Canterbury Crusaders[64] and Auckland Blues rugby union sides,[65][66] football clubs from Manchester City,[67][68] Swansea City,[69] Fulham,[70] Juventus,[71] Crystal Palace,[72] and SC Cambuur,[73] the colleagues of CNN newsanchor Anderson Cooper, the last of whom received a Twitter shout-out from Baauer himself.[14] Cooper showed video of his staff performing the dance, while declaring himself “horrified” and “uncomfortable” about it.[74] Other participants in the craze included the University of Georgia swim team, whose video received at least 28 million views,[27] music producer and international DJ Markus Schulz,[75] “a senior community,”[76] NASCAR drivers Jeff Gordon[77] and Jimmie Johnson,[78] musicians Matt & Kim,[57] musician Azealia Banks,[79][80][81][82] the staff of The Daily Show,[83] Ryan Seacrest, Stephen Colbert,[16][84][85] Rhett & Link,[86] members of the WWE,[87] EastEnders actors Himesh Patel and Ricky Norwood[88][89] and Playboy Playmates.[90]

A video titled Harlem Shake (Grandma Edition), in which a man and his two octogenarian grandmothers dance, received over a million views online within three days. It was broadcast on the Today show and CNN.[91][92]

On February 20, 2013, the cast of American reality television series Splash including Kareem Abdul-Jabbar, Katherine